Our Guide for Marketing to Local Businesses.
If you aren’t networking with businesses and residents in your community, you are missing out on so many benefits.
Local marketing can be described as any marketing activity which puts your business in front of residents and businesses within a certain radius of your location. Local marketing strategies can be simple or complex depending on your business type and marketing goals. Local marketing strategies such as advertisements, direct mail and contact forms, can be utilized by local businesses to reach local residents and local businesses with information about their products and services.
Local marketing is specifically important for small and medium businesses which rely on clients physically visiting an actual location to make a sale or access a service: dentists, doctors, and therapists for example or retail stores without an online presence, bars, and restaurants, plumbers, or a car dealership. Studies show that within the last 12 months, over 90% of consumers have used the internet to find a business in their area. Local marketing is therefore crucial to connect your offering with those in need of a local service provider or retailer.
Local marketing is highly geographically specific. This means it’s important to carefully consider your strategy as you need to be sure that all your efforts are being directed at exactly the right person or business. The danger with local marketing is that you think too big and waste your budget on incorrect location and consumer targeting. PindropAds helps eliminate that danger to make sure you get the most out of your money.
PindropAds is a service that gives you the opportunity to target a specific location and send your promo ads and messages to the businesses of your choice in that target area. Casting too wide a net means your time and money will likely be spent trying to gain the attention of people who are too far away to ever convert. Studies Show 93% of consumers say they won’t travel more than 20 minutes from home to make an everyday purchase, therefore it will be a waste of your time and money targeting too big of an area. Likewise, it’s also pointless targeting absolutely everyone within your locality because some just won’t need or want your products or services. That’s why PindropAds gives you the option to choose through a detailed list of all the types of businesses you want to connect with.