Our Data


One of the most common questions we get is “so, how do you make the sausage?” Well, let’s take a look.

Have you ever wondered how your favorite search engine gets their data? Yup. We use those same techniques + 3rd party data sources + artificial intelligence = data you need for sales.

It all starts with the digital footprints your B2B prospects create during the buying journey.

What are digital footprints?

Digital footprint is the information about a particular person that exists on the internet as a result of their online activity.

They are a unique set of traceable digital activities, actions, contributions and communications manifested on the Internet or digital devices.

A digital footprint can be created by a person, a business, organization or corporation.

Where do digital footprints come from?

Here are some of the sources:

  • Data Co-op
  • Social Channels
  • Publishers
  • Technology Platforms
  • Research Firms
  • Event Firms
  • Review Sites
  • Publishing Networks
  • Advertising
  • Job Postings
  • Search Engine Results
  • Your Website
  • Emails

The entire process works very similar to the way your favorite search engines do. But our process includes paid data as well as 3rd party partnerships.