One of the most common questions we get is “so, how do you make the sausage?” Well, let’s take a look.
Have you ever wondered how your favorite search engine gets their data? Yup. We use those same techniques + 3rd party data sources + artificial intelligence = data you need for sales.
It all starts with the digital footprints your B2B prospects create during the buying journey.
What are digital footprints?
Digital footprint is the information about a particular person that exists on the internet as a result of their online activity.
They are a unique set of traceable digital activities, actions, contributions and communications manifested on the Internet or digital devices.
A digital footprint can be created by a person, a business, organization or corporation.
Where do digital footprints come from?
Here are some of the sources:
- Data Co-op
- Social Channels
- Technology Platforms
- Research Firms
- Event Firms
- Review Sites
- Publishing Networks
- Job Postings
- Search Engine Results
- Your Website
The entire process works very similar to the way your favorite search engines do. But our process includes paid data as well as 3rd party partnerships.